The Buffy creator and Avengers director wants to get out the vote, in a particularly focused sense. The Save The Day PSA (below) features, Robert Downey Jr., Scarlett Johansson, Keegan-Michael Key, Matt McGorry, Mark Ruffalo, a mustachioed James Franco, Cobie Smulders, Julianne Moore, Yvette Nicole Brown, Stanley Tucci, Rosie Perez, Jesse Williams and a cadre of others.
The video is a deconstruction of the banality of celebrity-laden PSAs, and as a result is far more effective than its less self-aware predecessors. It’s, The Cabin in the Woods as a PSA.
“On November 8th this country will make one of the most important decisions in its history. You have a chance. You have an obligation, to be a part of that decision. You might think it’s not important; you might think you’re not important—but that’s not true. And the only way we can prove that to you is by have lots of famous people, lots of famous people, lots and lots of famous people, just a shit-ton of famous people, repeating how important it is.”
Trump is never explicitly named, but it’s immediately apparent who the subject is. Don Cheadle mentions the issue of a, “a racist, abusive coward who could permanently damage the fabric of our society” and that’s followed up with, “do we really want to give nuclear weapons to a man who’s signature move is firing things?”
The video promotes and points to the Save The Day organization.
Here’s their mission:
“We are a short-form digital production company dedicated to the idea that voting is a necessary and heroic act. That every voice in this wonderfully diverse nation should, and must, be heard. That the only thing that can save democracy is the act that defines it. We are committed to fighting the apathy, cynicism, and honest confusion that keeps citizens from using their vote. And to reminding an increasingly out-of-touch and compromised set of representatives that they are answerable to the people they were hired to serve.”
The site’s font page has information on deadlines and a voter registration tool.